As we have therefore opportunity, let us do good unto all men, especially unto them who are of the household of faith. ~ Galatians 6:10
Further study in the Bible will reveal that the acts of doing good, and of love were not defined as they are commonly defined today. Jesus Christ loved the whole world, He loved people, all of mankind, yet many people, including some of his closest disciples stopped following Him. They complained that some of His sayings were just too hard, too unloving.
Paul was likewise accused by those he preached to of being unloving and harsh. which prompted him to ask them; Am I therefore become your enemy, because I tell you the truth? ~ Galatians 4:16
Love is Truth, and Truth is Love. Part of loving someone is telling them what they need to hear, not what they want to hear. If truth is missing in the words, you can be sure love is absent as well.
To love someone is to take a chance on being unpopular, disliked, even hated, just as Jesus came to be hated by many. Of course we should always endeavor to be kind, and compassionate, but never compromising. True Biblical love points the way to a safe haven. Throwing out mushy and hollow words appeal to the carnal nature and don't have any lasting help. ~ JimO