Advertising agencies and manufacturers of toys want to capture the hearts and minds of your children. The purpose is to cause children to lust after the latest toy or playful product to the degree that they will pester their parents until they buy it for them. The parent then breaks down and purchases just what the child wanted, sometimes searching high and low for the item.
Perhaps unwittingly, the parent is aiding the advertisers in converting their child into a lustful little creature that will grow up to do more of the same and therefore spend, spend, spend. When the parent gives in and buys the item the child has learned that persistence and nagging, maybe even temper tantrums, have their reward. Lust has now been rewarded and planted in the heart and mind of the growing child and more of this happens at Christmas than any other time.
Like adults, children are by their nature, prone to lust, lies and other sins brought about by the sin of Adam and Eve. The responsibility falls to the Christian parent to instruct them, guide them, even restrain them from following the path of the world that the Devil would have them learn.
Many times we think of lust only as it relates to sex and sexual desire, but actually lust refers to anything we inordinately long for. To lust after something or even someone is to have a carnal desire for gratification of the flesh. This is one of the sins God particularly hates.
For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world. ~ 1 John 2:16
Allowing a child to sit in front of a television and watch programs with commercials is in my view irresponsible and something God will require an accounting of as to why it was allowed. It is the surest way to lose the heart and mind of a child at the earliest age.
Parents must step up and nip this sin of lust before it takes root in the heart of the child. There may be tears, tantrums and pouting but most children want to emulate their parents and with some explaining and Bible instruction even very young children can often come to accept and understand that they are to forsake such sins for Jesus Christ and their own soul.
Train up a child in the way he should go: and when he is old, he will not depart from it. ~ Proverbs 22:6